The following is a excerpt from an article written by Entrepreneur Magazine. The article writes about QR codes “quick response” codes and how they are not useful. However, they really are… if you use it correctly.
For those who do not know what QR codes are; QR codes enables readers to scan a section of weird looking blocks with their smart phone which then will either send them to a website, or to save a business card to their phone or more! However, some, (like Enrepreneur Magazine) think they are not useful…
There’s been a lot of hype about the growing popularity of marketing with quick-response codes. Here’s why you might want to think twice before hopping on the bandwagon.Over the past few years, “QR codes” — those square, mobile barcodes — have started to show up in some U.S. advertising.
Enough already.
While QR codes are cute and novel, and may be big in Japan, they’re not the future of advertising here. So it’s time to drop them. Even Google is.For the uninitiated, mobile barcodes work with the camera in your smartphone, and generally tell your phone to take you to a web address. You take a picture of the barcode, and the barcode reader
But as far as the future of advertising goes, particularly in the U.S., it’s hard to see them really taking off. Their utility hasn’t yet made up for their awkwardness.
via A Contrarian’s View on QR Code Marketing.
We find this to not be true at all! It depends on how one uses these QR codes. If you use a QR code to send them to a short bio page about your company or yourself or to a page where they can get a location via google maps etc, this is extremely useful. If you would like more information or an email listing how you can use these QR codes yourself, please email [email protected] and we would love to help you! They are simple and easy and super effective.
